1) Which one of the following best describes the term call to action?
2) Which one of the following best describes an important reason for attracting good quality web traffic?
3) You are developing a digital marketing strategy for a smartphone retail store in Spain. Which one of the following is NOT likely to be included in your digital marketing strategy?
4) Which one of the following terms describes a significant word or phrase used to find information when searching online?
5) Which one of the following is a website authoring and administration system?
6) Which one of the following type of advertisement is shown in the image below?
7) Which one of the following types of content would you typically use to drive online traffic and enhance engagement?
8) Where would you click in the image below to access a page that lists all of the webpages on the website?
9) Which one of the following best describes the term performance optimisation?
10) You are planning a new social media marketing campaign for a wedding photography business. Which one of the following social media platforms is the most suitable for sharing photographs?
11) Which one of the following best describes the term tag when used on social media sites?
12) Which one of the following best describes the term social media management service?
13) Which one of the following is an example of content marketing?
14) You are describing the advantages of digital marketing to your business partner. Which one of the following is an advantage of using digital marketing over traditional marketing techniques?
15) Which one of the following is one of the first steps to take when creating your online presence?
16) Where would you click in the image below to schedule the draft post?
